Stories are all around us. Researchers found that personal stories and gossip make up 65% of our conversation. Some stories are as small as 6 words or 280 characters, and others are the length of a book or a movie. Your best stories are told in multiple lengths and forms.
It is important for schools and districts to remember that in our ever-evolving world, they now need to compete for students, administrative and teaching talents, and community perception. Like other competitive organizations, schools need to set themselves apart from other schools in the country.
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