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Personalized Learning Blog

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K-12 Education Resources

The latest on all student-centered models, leadership development, strategic planning, teacher retention, and all things innovation in K-12 education. We answer questions before you think to ask them.

Yosr Najjar

Yosr Najjar is Marketing Director at Education Elements. She has been working in marketing since 2009 when she got her master's degree in Business & Marketing. Passionate about branding, multilingual, and a world traveler, she served as marketing manager at the international Ogilvy & Mather network where she led marketing and communication efforts for multinational brands in the MEENA region. After 6 years supporting various tech, finance and CPG brands, driven by her passion for education, Yosr joined Education Elements in 2015. Yosr has an 11 year track record in defining, managing and launching innovative marketing campaigns across offline and online channels for large and small, local and international brands. In the past few years, Yosr has translated these experiences into building the marketing function and team at Education Elements, and has been supporting districts in telling their stories and showcasing their work through videos, events, and case studies.

Blog Feature

Crisis Management  |  District Leadership

Communicating with Staff and Community Members During COVID-19 School Closures

As of last weekend, President Trump has extended the national shutdown in the U.S. for a month and warned that the worst of the Coronavirus pandemic is yet to come.

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Blog Feature

Communication  |  District Leadership  |  Teams & Culture

Is Marketing Your School District a Thing? Part 3: Social Media

One of the major issues that schools face is engaging with parents, community, and stakeholders. It is not about educational changes and innovative initiatives, but about the everyday work such as field trips, after-school programs, counseling, volunteering opportunities, sports events, snow days, drop-off and pick-up, fundraisers, and more. Education is an ever-changing and ever-evolving landscape, and communications is no different. The ways in which we communicate have evolved, and many new ways to communicate effectively have emerged and improved over time. The way we access information today is very different from the way we used to just a few years ago: we read our morning news from our smartphones, we look up restaurant menus online, we keep up with our friends through Facebook Live and Instagram Stories, and we seek customer support from companies on Twitter.

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Blog Feature

Communication  |  District Leadership

Is Marketing Your School District a Thing? Part 2: Storytelling

Stories are all around us. Researchers found that personal stories and gossip make up 65% of our conversation. Some stories are as small as 6 words or 280 characters, and others are the length of a book or a movie. Your best stories are told in multiple lengths and forms.

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Blog Feature

Communication  |  District Leadership

Is Marketing Your School District a Thing? Part 1: Branding

It is important for schools and districts to remember that in our ever-evolving world, they now need to compete for students, administrative and teaching talents, and community perception. Like other competitive organizations, schools need to set themselves apart from other schools in the country.

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Blog Feature

Personalized Learning  |  School Districts

The Personalized Learning Pathway of Horry County Schools

It was so exciting for me to visit South Carolina for the first time last month. What was most exciting was that I got to join the Ed Elements team at our partner Horry County Schools (HCS), South Carolina’s third largest district. HCS has 54 schools, 2,700 teachers and more than 40,000 K-12 students.

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Blog Feature

Classrooms  |  Innovative Leadership  |  Personalized Learning  |  School Districts

Indiana and the personalized learning DNA

Don’t worry too much - this is not about cloning! Actually it’s about totally the opposite - it’s about how personalized learning approaches are unique and how what personalized learning looks like depends on what the district is like….it depends on their own DNA. Two weeks ago, I got the opportunity to visit MSD Warren Township, in Indiana, during the Launch Academy for their second personalized learning cohort, lead by the Design and Implementation (D&I team) from Education Elements. It was an eye-opening experience.

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