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K-12 Education Resources

The latest on all student-centered models, leadership development, strategic planning, teacher retention, and all things innovation in K-12 education. We answer questions before you think to ask them.

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Communication  |  Surveys

7 Mistakes to Avoid When Implementing a School Survey

Feedback has the ability to strengthen your new initiative or culture. But give a lousy survey, and you can set your school or district back in terms of trust, and you may lose the ability to gather important input in the future. Don’t turn a positive opportunity into a negative. 

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Communication  |  Crisis Management

Tough Stuff: How to talk to your students and children about difficult topics

School leaders, teachers and parents have had to navigate difficult conversations in the last few years. During the panedemic, they explained to students that the learning will be shifting again to virtual, that collaboration will look and feel different, that although “sharing is caring,” let’s pause on the sharing of supplies for now. The skill it takes to navigate these discussions with students and children is already complex; but add the sensitivity needed to when students are grappling with schooling and social loss, and we can appreciate that our leaders, teachers, and parents have had a crash course in communicating through disruption. 

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Communication  |  School Leadership

What Families Need Now From the Perspective of a School Parent Liaison

This is a special blog post because not only am I interviewing an expert in family outreach but I am interviewing my mom, Aleida Goetchius, who is truly my first mentor and forever hero. This is a translation of a conversation she and I had about her role as a Parent Liaison in Northern Virginia. Aleida has been a Parent Liaison for 16 years supporting all families with a specialty in supporting families from international backgrounds who are navigating the American school system for the first time. Aleida was named the 2017 Region 4 Outstanding Hourly Employee and one of five finalists for this year's Outstanding Secondary Teacher Award in her district. In this conversation, we talk a lot about support for families in general and most specifically for international families whose first language is not English. I hope you enjoy reading this conversation as much as I enjoyed having it.

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Blog Feature

Communication  |  Teachers  |  Virtual Learning

A Teacher's Guide to Collaborative Family-Teacher Relationships

I moved a lot with my multi-cultural family as a kid. If you know me, you know this because I talk about it often. And this experience significantly impacted the way I view the world: I know what it means to be both a guest and a host, to speak the regional tongue fluently and not at all. If you’ve had a similar experience, then you know that it shapes you. I have seen my parents (and by extension, myself) be both locals and foreigners all in one day. These experiences have given me the gift of empathy.

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Communication  |  Equity  |  Teachers  |  Virtual Learning

12 Things Equity Focused Teachers Can Say To Students In The New School Year

As school returns, we know this year presents unique challenges and changes to both educators and students. With such change, it may be especially difficult to communicate with students. While your intentions may be good, sometimes the impact of what we say can have unintended consequences. Consider some of these alternatives to have the impact you wish to have to start the year on a strong note.

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Blog Feature

Communication  |  District Leadership  |  Teams & Culture

Is Marketing Your School District a Thing? Part 3: Social Media

One of the major issues that schools face is engaging with parents, community, and stakeholders. It is not about educational changes and innovative initiatives, but about the everyday work such as field trips, after-school programs, counseling, volunteering opportunities, sports events, snow days, drop-off and pick-up, fundraisers, and more. Education is an ever-changing and ever-evolving landscape, and communications is no different. The ways in which we communicate have evolved, and many new ways to communicate effectively have emerged and improved over time. The way we access information today is very different from the way we used to just a few years ago: we read our morning news from our smartphones, we look up restaurant menus online, we keep up with our friends through Facebook Live and Instagram Stories, and we seek customer support from companies on Twitter.

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