This is a special blog post because not only am I interviewing an expert in family outreach but I am interviewing my mom, Aleida Goetchius, who is truly my first mentor and forever hero. This is a translation of a conversation she and I had about her role as a Parent Liaison in Northern Virginia. Aleida has been a Parent Liaison for 16 years supporting all families with a specialty in supporting families from international backgrounds who are navigating the American school system for the first time. Aleida was named the 2017 Region 4 Outstanding Hourly Employee and one of five finalists for this year's Outstanding Secondary Teacher Award in her district. In this conversation, we talk a lot about support for families in general and most specifically for international families whose first language is not English. I hope you enjoy reading this conversation as much as I enjoyed having it.
I moved a lot with my multi-cultural family as a kid. If you know me, you know this because I talk about it often. And this experience significantly impacted the way I view the world: I know what it means to be both a guest and a host, to speak the regional tongue fluently and not at all. If you’ve had a similar experience, then you know that it shapes you. I have seen my parents (and by extension, myself) be both locals and foreigners all in one day. These experiences have given me the gift of empathy.
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As school returns, we know this year presents unique challenges and changes to both educators and students. With such change, it may be especially difficult to communicate with students. While your intentions may be good, sometimes the impact of what we say can have unintended consequences. Consider some of these alternatives to have the impact you wish to have to start the year on a strong note.
One of the major issues that schools face is engaging with parents, community, and stakeholders. It is not about educational changes and innovative initiatives, but about the everyday work such as field trips, after-school programs, counseling, volunteering opportunities, sports events, snow days, drop-off and pick-up, fundraisers, and more. Education is an ever-changing and ever-evolving landscape, and communications is no different. The ways in which we communicate have evolved, and many new ways to communicate effectively have emerged and improved over time. The way we access information today is very different from the way we used to just a few years ago: we read our morning news from our smartphones, we look up restaurant menus online, we keep up with our friends through Facebook Live and Instagram Stories, and we seek customer support from companies on Twitter.
Stories are all around us. Researchers found that personal stories and gossip make up 65% of our conversation. Some stories are as small as 6 words or 280 characters, and others are the length of a book or a movie. Your best stories are told in multiple lengths and forms.
It is important for schools and districts to remember that in our ever-evolving world, they now need to compete for students, administrative and teaching talents, and community perception. Like other competitive organizations, schools need to set themselves apart from other schools in the country.