3 Leadership Lessons From Netflix Culture
I had the opportunity to attend a webinar with Lynn Carter, Director of Talent Acquisition at Netflix. Many of you know Netflix as the first company to ship a DVD straight to your home (my mom still loyally queues up movies to be delivered to her Oregon home every week). In the past decade, Netflix has also gained recognition as a leader in organizational design and culture. Having had the chance to learn from Carter, I listen to Netflix Founder and CEO Reed Hastings on Reid Hoffman’s podcast, Masters of Scale. From these two interviews, I discerned three key lessons from how Netflix thinks about building and evolving their organizational culture that I think are relevant to any leader who wants to strengthen their own organizational culture.
Image from the Netflix Culture Deck
1. Reflect on good vs. bad processes
Netflix team members realized that it was easy to build processes focused on ineffective staff – accountability measures, performance review systems, budget approvals – but if they wanted to hire and retain the most talented and innovative employees, they needed to minimize these types of “bad” processes and instead focus on the “good” processes that helped talented people get more done. This concept is illustrated in slide 64 of Netflix’s Culture Deck, a slide presentation first published in 2009 that has been viewed more than 16 million times. As Netflix explains, “Our core philosophy is people over process.” The Netflix culture doc elaborates on this concept:
In many organizations, there is an unhealthy emphasis on process and not much freedom. These organizations didn’t start that way, but the python of process squeezed harder every time something went wrong. Specifically, many organizations have freedom and responsibility when they are small. Everyone knows each other, and everyone picks up the trash. As they grow, however, the business gets more complex, and sometimes the average talent and passion level goes down. As the informal, smooth-running organization starts to break down, pockets of chaos emerge, and the general outcry is to “grow up” and add traditional management and process to reduce the chaos. As rules and procedures proliferate, the value system evolves into rule following (i.e. that is how you get rewarded). If this standard management approach is done well, then the company becomes very efficient at its business model — the system is dummy-proofed, and creative thinkers are told to stop questioning the status quo. This kind of organization is very specialized and well adapted to its business model. Eventually, however, over 10 to 100 years, the business model inevitably has to change, and most of these companies are unable to adapt. To avoid the rigidity of over-specialization, and avoid the chaos of growth, while retaining freedom, we work to have as simple a business as we can given our growth ambitions, and to keep employee excellence rising. We work to have a company of self-disciplined people who discover and fix issues without being told to do so. We are dedicated to constantly increasing employee freedom to fight the python of process.
The metaphor of a python is so vivid. I have literally been at organizations the moment this python is born and seen the effects of it squeezing tighter and tighter until creative, innovative people exit en masse. As leaders, it is our challenge to think about how to develop systems that provide clarity, not complication.
2. Constantly clarify your culture
Even though the Culture Deck was lauded as (Facebook COO Sheryl Sandberg once praised it as “the most important document ever to come out of the Valley.”) Netflix leaders understood that the presentation needed to be refined so that any new potential team member could easily digest it and so that any existing team member could use it to make decisions. In the past year, Netflix streamlined the original 120 slide Culture Deck into a 10 page document. During this revision, Netflix also added a new category on inclusion. As Variety’s senior Silicon Valley correspondent Janko Roettgers summarized, “At a time when sexism and other ruthless behavior in the tech industry is in the headlines, Netflix is repeating its long-standing commitment to not hire jerks: “On a dream team, there are no ‘brilliant jerks.’ The cost to teamwork is just too high. Our view is that brilliant people are also capable of decent human interactions, and we insist upon that.”
Not every organization wants to exit brilliant jerks, and not everyone wants to work at an organization where they are expected to actively question actions inconsistent with company values. However, by being upfront about what they’re about and who they’re looking for, Netflix has increased employment and retention.
3. Be true to your culture
As Reid Hoffman has argued, “I believe strong company cultures only emerge when every employee feels they own the culture — and this begins even before the first job interview.” Netflix is clear about what it is and isn’t.
“Like all great companies, we strive to hire the best and we value integrity, excellence, respect, and collaboration. What is special about Netflix, though, is how much we:
- Encourage independent decision-making by employees
- Share information openly, broadly and deliberately
- Are extraordinarily candid with each other
- Keep only our highly effective people
- Avoid rules”
Hastings is quick to point out that this is not a company that acts like a family, but rather one that functions as a sports team. As Hoffman concluded after his interview with Hastings, “If you can define your culture tightly, while also resonating deeply with a diverse group of employees, you have a winning formula.”
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About Keara Mascareñaz
Keara is a Managing Partner at Education Elements who focuses on how to build and scale a culture of innovation in large systems, how to create national communities of collaboration, and how to keep laughing when pursuing daunting, large-scale changes. She was lucky to collaborate with co-authors Alexis Gonzales-Black and Anthony Kim to design the website and toolkit for The NEW School Rules: 6 Practices for Responsive and Thriving Schools.