I had the opportunity to attend a webinar with Lynn Carter, Director of Talent Acquisition at Netflix. Many of you know Netflix as the first company to ship a DVD straight to your home (my mom still loyally queues up movies to be delivered to her Oregon home every week). In the past decade, Netflix has also gained recognition as a leader in organizational design and culture. Having had the chance to learn from Carter, I listen to Netflix Founder and CEO Reed Hastings on Reid Hoffman’s podcast, Masters of Scale. From these two interviews, I discerned three key lessons from how Netflix thinks about building and evolving their organizational culture that I think are relevant to any leader who wants to strengthen their own organizational culture.
One of the major issues that schools face is engaging with parents, community, and stakeholders. It is not about educational changes and innovative initiatives, but about the everyday work such as field trips, after-school programs, counseling, volunteering opportunities, sports events, snow days, drop-off and pick-up, fundraisers, and more. Education is an ever-changing and ever-evolving landscape, and communications is no different. The ways in which we communicate have evolved, and many new ways to communicate effectively have emerged and improved over time. The way we access information today is very different from the way we used to just a few years ago: we read our morning news from our smartphones, we look up restaurant menus online, we keep up with our friends through Facebook Live and Instagram Stories, and we seek customer support from companies on Twitter.