How to Stabilize Revenue with an Enrollment Marketing Plan
Losing funding can ruin a school district's culture. The consequences of decreasing or unstable enrollment include program sunsetting, school closures, layoffs, and dilapidating facilities. With an enrollment marketing plan, your district can leverage the capacity of multiple departments to address the issues and create lasting change. One department cannot solely increase student enrollment by diagnosing the problem, designing strategies, and monitoring progress. With a thoughtful approach, your marketing plan can include many voices and generate support throughout your organization.
In this webinar, our team of school district strategists, including in-district experience with enrollment marketing, will outline the steps and actions you can take to create an effective enrollment marketing plan. We’ll discuss the impacts of declining enrollment, introduce marketing concepts, outline steps to creating a plan, and guide participants through a Customer Journey Map.
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