If Blockbuster was still around today, and you had to take out your life savings and invest in that company or Netflix, which one would you choose? The answer is obvious. But what about five years ago? Ten years ago? Now it would be easy to say that Netflix would be the obvious choice, which would mean you are smarter than the leadership of Blockbuster at the time who turned down an offer to acquire Netflix. The trick with leadership is to understand not only where they are, but the world around them, and what that means for where they have to go.