Today nearly any time that you are online you are constantly provided with personalized content: music, shopping, dating services, entertainments, etc. You constantly receive content and information that are relevant to your needs and interests. And this personalization remains true even in your everyday life, away from screens: At the gym, your activities are personalized, through dashboards, data and even trainers. At the mall, if you can afford it, you can get your personal shopper; at work, you may be personalizing strategies and communications to your clients. Education doesn’t have to be an exception.
An executive in my office has a favorite mantra, one that has become so familiar to everybody in our company that at meetings, celebrations, conferences—really, any gathering of two or more employees—all he needs to do is mouth the first word and the rest of us chime in: “What does success look like?” It’s not all that unique or profound, but it’s still a question that gets at the core of the staggeringly enormous apple that we call education.
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